And yet the jubilant reception to Diablo 4’s big reveal during Blizzcon 2019, there was feeling that disaster may just about have been averted. The fiasco over Diablo Immortal’s reveal and thatoh-so patronizing comment, and then the cold corporate handling of the Blitzchung incident has seen the company’s reputation sink to an all-time low. Indeed, Blizzard has not had a very good time of it recently. But that unshakeable faith has been tested in recent times, and it’s beginning to reach a tipping point. ![]() For years, the success of those titles has ensured that Blizzard as a brand has been synonymous with quality - a quality so impressive that consumers have been willing to forgive the company for a string of frustrating missteps. Its four titan franchises –Starcraft, Warcraft, Overwatch, and Diablo– are some of the most popular of all time, at times transcending the gaming medium to disparate corners of pop culture. There’s no doubt that Blizzard’s portfolio puts it among the pantheon of the industry’s greatest ever developers.
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